Land Stewardship and Food Wisdom

Across Migration.

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“The Pan Valley Institute (PVI) has launched a year-long multimedia campaign to honor the rich history and vital contributions of immigrants, refugees, Indigenous peoples, and people of color to regional agriculture, sustainable local economies, and the vibrant food culture in California’s Central Valley. Through this work, we will show how diverse communities have shaped the region’s food culture, not only through farm labor but also through Indigenous land stewardship, the introduction of new crops and practices, and the preservation and evolution of culinary traditions. We are not going backwards. We are remembering. We are reclaiming who we are.

Myrna Martínez. Program Director - Pan Valley Institute

Myrna Martinez

Founding Program Director

Did you know?

Did you know that immigrants represented 6.1 million of labor force employed, around 1 in every 3 workers, in the state of California in 2023?

Did you know that in June 2025, immigrants made up 19% of the U.S. labor work force? There was a decrease of 1% and 750,000 workers in the 6 months between January and June of 2025

About 40% of California’s small businesses are owned by immigrants; nearly 11% of those are owned by undocumented immigrants.

Upcoming Events

Salt of the Earth Campaign

We warmly welcome you to celebrate the launch of the Campaign.

Campaña Sal de la Tierra

Les damos una cálida bienvenida para celebrar el lanzamiento de la Campaña.

Why is this campaign is important and why it matters now?

“This campaign is important because we can feel and embody hope, joy, strength, and power when we see our collective stories of solidarity and collaboration, especially with the land, water, foods, and more. This matters right now because we must recognize that we are all connected and need one another to move toward thriving, feeling free and whole.”

tsim+nuj vang

“As the Central Valley faces growing environmental and economic challenges, the Salt of the Earth Campaign reminds us that the solutions are rooted in the knowledge, cultures, and lived experiences of the people who have stewarded this land for generations. By bringing people together to learn, share stories, and take collective action, the campaign inspires communities to build a more just, resilient, and sustainable future.”

Estela Galvan

PVI Coordinator

The “Salt of the Earth” campaign emphasizes the vital role of immigrants and people of color in California’s Central Valley agroindustry. It’s crucial to recognize that they are the foundation of this multimillion-dollar economy. The mistaken belief that farmwork is unskilled overlooks the skills, land expertise, and stewardship contributed by farmworkers, small farmers, and food entrepreneurs to the region’s food system.

Myrna Martinez Nateras

PVI Founding Program Director

“As someone from an immigrant community, I see this moment as an opportunity to share stories that are too often unheard. At a time when negative narratives about immigrants are growing louder, it is more important than ever to uplift the truth: immigrants, indigenous peoples, and farmworkers are not only the backbone of our food system—they are part of the Central Valley’s history and the heart of its future.”

Minerva Mendoza

PVI Coordinator

“The Salt of the Earth Campaign” brings to light and gives voice to the story of those who grow, harvest, and produce food for our local communities and deserve to be recognized, honored and celebrated in all ways possible. While it is common for agricultural workers and their communities in rural areas to be left out of the conversation or “left behind”, this Campaign seeks to celebrate and give recognition to the knowledge and strength of these individuals as well as contribute to changing the narrative which often makes them invisible. Storytelling has many forms of expression and can bring people together, keep the past alive through memories, and promote collective action to create a better future for everyone.”

Joshua Slack

PVI Cultural Organizer

Ways to Get Involved

There are many ways to support the Salt of the Earth Campaign

and contribute to building food, land, and climate justice in the Central Valley

Follow us on social media @panvalleyinstitute